ECHO FESTIVAL
Objective
Echo is a modern folk music festival identity designed for Oslo. The system merges minimalist structure with folk-inspired motifs, balancing clean typography with textured elements to evoke warmth and authenticity. This visual language extends across all collateral, creating a cohesive yet expressive brand experience.
Project Components
Branding
Logo Design
Illustration
I integrated some of the lining from the poster in the wristbands to maintain consistency and add a bit of flourish.
PROCESS
Scandinavian art was a huge inspiration throughout the Echo Festival's branding development. I took a lot of the floral/nature-based patterns, as well as animal iconography, throughout the project.
